Summary Lede

A summary lede is considered the first sentence or first couple sentences in most news stories. It should contain answers to the "W's," be concise, and include interesting information inviting the reader to read the rest of the story.

Examples:

• The Baltimore Sun's article about Michael Phelps and his recent marijuana photograph. This automatically catches the reader's attention within the first sentence because it follows up on a previous story about a celebrity, tells where the photograph was found, gets to the point of how Michael Phelps feels, and includes a quote from Michael Phelps.
• The New York Times' article, "Hyundai, Using a Safety Net, Wins Market Share." This especially struck my attention because I drive a Hyundai Santa Fe. The one sentence preview of the article explains what the company is going to do, lets the public know that Hyundai is committed to this proposal, and tells the reader who this proposal is directed toward, those who lose their jobs, which is presently a large economic concern.
• The New York Times' article, "Small Payroll, but Big Woes on Insurance." The title alone is enough to draw the eye because of America's dwindling economy. But, within the first two sentences of the article the reader it briefly told a true story about another every day American. This helps the reader relate to the story and makes them want to read further. The sentences show what the individual did, what happened her, and the conflict or struggle at hand.